Reports

 

Starting from version 1.8.2, the shopping cart system collects various statistical data and can present them in convenient and clear charts and numbers.

All reports are available on the Reports tab in the Admin Area.

They are broken down in two columns: Sales Reports and Visitor Reports, representing the two main types of collected data.

General report information

You can export the data of any chart to a file. Click the Export to Excel link and then choose the file processing options using your browser’s dialog box. The exported file will not be a copy of the chart, but will only contain its source data. You can also choose the file format.

The set of data used to generate charts, as well as some other settings, are based on the options selected in Admin / Advanced Settings & Configuration.

The Order Statuses for Reports section allows you to specify which orders are taken into account when generating specific charts.

The Reports and Statistics section lets you define additional settings.

 

Sales Reports

This report shows three charts with vertical bars representing your store’s order amounts, grouped by days, months and years, respectively.

A chart’s appearance depends on the period selected. If the period is short, order amounts are shown as vertical bars – one bar for every day/month/year. If the period you selected is too broad to allow an individual bar for every day/month/year, then the chart will look like a graph – a continuous line.

 

Taxes Total

This report shows all tax amounts calculated by the system for orders placed in your store within the specified period. The report generates three charts, where the first chart sums the tax totals by day, the second one – by month, and the third one – by year.

 

Sales Conversion Rates

This report shows several different charts. All of them use the same time unit, days.

All charts on this page are interactive. When you hover the mouse cursor over a chart, the corresponding point (day) is highlighted, and the top part of the chart shows its values.

 

Orders/Unique Visitors Conversion Rates

The Orders chart shows the number of orders placed in your store.

The Visitors chart shows the total number of unique visitors to your store. If a user visited your store 5 times in the course of one day, this will be counted as 1 unique visitor for that day.

The Rate chart shows the average percentage of your store’s unique visitors who placed an order.

Orders/Visits Conversion Rates

The Orders chart shows the number of orders placed in your store.

The Visits chart shows the total number of visits to your store, including repeat visits. If a user visited your store 5 times in the course of one day, this will count as 5 visits for that day.

To configure Visits, use the ‘Session duration (Visits)’ setting in Admin >> Advanced Settings & Configuration >> Reports and Statistics.

Suppose that Session duration equals 1 hour. Then, if a visitor leaves your online store and comes back within 50 minutes, this will be considered as 1 visit. If the visitor comes back in 1 hour and 2 minutes, that will count as a second visit.

The Rate chart shows the average percentage of your store visits that led to an order placement.

Sales per Unique Visitor

The Sales chart shows the total amount of orders placed in your store.

The Visitors chart shows the total number of unique visitors to your store. If a user visited your store 5 times in the course of one day, this will be counted as 1 unique visitor for that day.

The Sales per Unique Visitor chart shows the average order amount per unique store visitor.

 

Sales per Visit

The Sales chart shows the total amount of orders placed in your store.

The Visits chart shows the total number of visits your store, including repeat visits. If a user visited your store 5 times in the course of one day, this will count as 5 visits for that day.

To configure Visits, use the ‘Session duration (Visits)’ setting in Admin >> Advanced Settings & Configuration >> Reports and Statistics. Suppose Session duration equals 1 hour. Then, if a visitor leaves your online store and comes back within 50 minutes, this will be considered as 1 visit. If the visitor comes back in 1 hour and 2 minutes, that will count as a second visit.

The Sales per Visit chart shows the average order amount per store visit.

 

Items Sold/Products Viewed Conversion Rates

 

The Items Sold chart shows the total number of products within the orders placed in your store.

The Product Views chart shows the total number of product views in your store. To define the pages used to collect views statistics, use the settings on the page Admin >> Advanced Settings & Configuration >> Reports and Statistics.

The Rate chart shows the average percentage of product views that led to a sale.

Abandonment Rates

 
This page contains two charts, which show information about abandoned shopping carts and abandoned products.

1. Abandonment Rates Based on Carts Abandoned

The Orders chart shows the total number of order placed in your store.

The Carts Created chart shows the total number of created carts. A cart is created when a customer adds at least one product to it. If a customer adds a product to cart, clears it, and then adds a product again, then this counts as two carts created.

The Abandonment Rate chart shows the average percentage of carts created but did not lead to an order.

 

2. Abandonment Rates Based on Items Abandoned

The Items Sold chart shows the total number of products within the orders placed in your store.

The Items Added to Cart chart shows the total number of products (number of items) added to all carts – including abandoned ones.

The Abandonment Rate chart shows the average percentage of products added to carts were abandoned (added but not ordered).

 

Top 10 Products

This report shows several charts, each of which includes the most popular products from your catalog based on different criteria.

1.Top 10 Sellers By Items

Products with the highest number of items sold. The Items Sold column shows the number of products within orders placed within the selected period.

2.Top 10 By Views

Products that your store visitors viewed the most. The Views column shows the number of views for each product. To define the pages used to collect views statistics, use the settings on the page Admin >> Advanced Settings & Configuration >> Reports and Statistics.

3.Top 10 Products Added to Cart

Products that your store visitors have added to cart most often. The Items column shows the total number of product additions to cart, regardless of whether an order was actually placed or the product was then removed from cart.

4.Top 10 Products Deleted From Cart

Products that your store visitors have most often removed from cart (after adding them). The Items column shows the total number of product removals from cart, regardless of whether it was then added to cart again.

 

Items Sold

This report shows several charts with vertical bars representing the number of products (number of items) within the orders placed in your store. The first chart sums the total number of products by day, the second one – by month, and the third one – by year.

Items Viewed

This report shows several charts with vertical bars representing the number of products viewed by your store visitors. The first chart sums the total number of products by day, the second one – by month, and the third one – by year.

 

Recent 100 Visitors

This report shows detailed information about the 100 most recent visitors to your storefront, in chronological order. The top line shows the 100th most recent visitor.

 

The table contains the following columns:

Time stamp

The date and time when the visitor opened their entry page (first accessed your store). For repeat visitors, the date and time refer to their last visit.

Repeat visitor

Indicates whether the visitor had visited your store previously, and is so, shows the number of previous visits. A visitor is a repeat visitor if the time elapsed between their visits to any store pages is at least ‘Session duration (Visits)’ (this settings is defined in Admin >> Advanced Settings & Configuration >> Reports and Statistics, and its default value is 30 minutes). In this case, hover the mouse cursor over the "Yes" label to view a tooltip showing how much time has elapsed since this user’s last visit.

Click path

Indicates the number of store pages the visitor viewed. Hover the mouse cursor over the cell contents to view a tooltip showing the complete list of pages viewed. Click the link provided to open the list in a new window, which, in addition to the URLs, will show the visit times for each visited page.

For repeat visitors, the data shown represent only their last visit.

Referer

The website from which the visitor came to your store. This shows only the website’s domain name; to see the specific page that referred the visitor to your store, view the appropriate tooltip by hovering the mouse cursor over the cell contents. Click the link provided to open the webpage in a new window.

If a visitor accessed your store by manually entering its URL in their browser or by using a Bookmark/Favorites link, the column reads "Direct access" and no link is provided.

Note: Referer information is retrieved from the visitor’s browser and can thus be inaccurate, because some browsers allow users to disable that feature.

Entry page

The first page in your store that the visitor accessed. For repeat visitors, this shows the first page accessed during their last store visit.

IP #, Server name

The IP address of the computer or another device the visitor used to access your store, as well as the domain name corresponding to the IP address. This information is retrieved from the system web server.

Browser and OS

Information about the browser and operating system the visitor used to access your store.

Status

Shows the visitor’s current location within your store.

 

Top Referers

This report provides an informative look at the websites and webpages who have referred the most visitors to your store.

The difference between the Last 20 Top Referrer Details and the Last 20 Top Referrers is that the latter groups results by domain, while the former shows the exact URLs of referer pages.

Note: Referer information is retrieved from the visitor’s browser and can thus be inaccurate, because some browsers allow users to disable that feature.

 

Top Viewed Pages

This chart provides an informative look at your store pages that have been viewed the most times.

 

Visitor Statistics

This section includes various statistics on your store visitors.

The system assigns every store visitor a unique ID, which is stored in the visitor’s browser. When a visitor comes back to the store, the system recognizes them by their ID. This way the system always knows who has visited the store, how many times and at what times. In particular, first-time store visitors are identified by the lack of an ID.

Visitor Statistics

The Visitors chart shows the total number of unique visitors to your store.

The First Time Visitors chart how many visitors accessed your store pages for the first time.

The Repeated Visitors chart shows how many visitors visited your store for the second time or more.

Visits Statistics

The Visits chart shows the total number of visits to your store – including repeat visits.

The Views chart shows the total number of page views in your store.

The Pages Per Visit chart shows the average number of pages viewed per visit.

Browsers and OS

This report includes the following two charts:

Visitor Browsers
This chart provides an informative look at the browsers that visitors use most often to access your store.

Visitor Operating Systems
This chart provides an informative look at the most popular operating systems among your store visitors.

Recent 100 Web Crawlers Visits

Shows the 100 most recent web crawler statistics. If a line is green, search engine indexing is being performed at the moment.


  © 2004-2011 Pentasoft Corp. Corp. All Rights Reserved.